The correct e-commerce platform must be chosen in order to create and manage an online business. Wix and Shopify are two prominent solutions that are frequently taken into account. Both platforms have a variety of tools to assist you in setting up and managing your online business, but they differ significantly enough from one another that one may be better suited to your needs than the other. To assist you in making an educated choice, we will compare Wix versus Shopify in this article in a number of areas.

Ease of Use

Wix: Wix is renowned for its user-friendly drag-and-drop website builder. It’s a great choice for beginners or those without technical expertise. You can easily customize templates, add elements, and design your site without coding.

Shopify: Shopify is also user-friendly but is primarily designed for e-commerce. While it’s intuitive, it might have a steeper learning curve compared to Wix if you’re not familiar with e-commerce terminology and practices.

Website Design and Customization

Wix: Wix offers a wide range of visually appealing templates suitable for various industries. Its drag-and-drop editor allows for extensive customization of your website’s design and layout.

Shopify: Shopify provides e-commerce-specific themes that are highly customizable. However, the focus is more on the product pages and checkout process rather than extensive design freedom for non-e-commerce pages.

E-commerce Features

Wix: While Wix offers e-commerce capabilities, it’s more versatile as a website builder. It’s a better fit if you plan to have a website with e-commerce as an additional feature. It’s suitable for small to medium-sized online stores.

Shopify: Shopify is purpose-built for e-commerce. It offers a comprehensive suite of tools for managing products, inventory, payments, and order processing. It’s ideal for businesses solely focused on online selling, including large enterprises.

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Payment Processing

Wix: Wix supports various payment gateways, including PayPal, Stripe, and others. It charges no transaction fees for e-commerce plans but may require a third-party app for some payment gateways.

Shopify: Shopify provides its payment gateway, Shopify Payments, alongside support for third-party gateways. If you use Shopify Payments, you won’t incur transaction fees, but if you choose another gateway, Shopify may charge additional fees.


Wix: Wix offers scalability to some extent, but it may not be as robust as Shopify for rapidly growing businesses. It’s best suited for small to medium-sized ventures.

Shopify: Shopify is highly scalable and can accommodate businesses of all sizes, from startups to large enterprises. Its extensive app store allows for customization and expansion as your business grows.


Wix: Wix offers a range of pricing plans, including free options with limitations. Pricing increases as you move to premium plans, and e-commerce plans are available. Transaction fees may apply, depending on your plan.

Shopify: Shopify’s pricing starts with a basic plan and scales up based on your needs. While it may be more expensive than Wix, the comprehensive e-commerce features and scalability make it worth the investment for many businesses.

Support and Resources

Wix: Wix offers a knowledge base, email support, and a user community for assistance. Premium plans include priority support.

Shopify: Shopify provides 24/7 customer support via email, live chat, and phone. It also offers an extensive library of tutorials and a user community.


The best option in the Wix vs. Shopify argument will rely on your particular business requirements. Wix is a great option if you’re searching for a flexible website builder with e-commerce features and simplicity, especially for small enterprises. But if your main area of interest is e-commerce and you need sophisticated features, scalability, and a reliable platform, Shopify is the best choice, serving companies of all sizes. Your decision should ultimately be in keeping with your long-term objectives and the type of your internet business.

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