Introduction of ADA-compliant websites
ADA compliance stands for Americans with Disabilities Act standards for accessible design. As the full form clarifies the meaning, it means that your website should be disable friendly so that, it can be accessible to those with disabilities too. ADA applies to all World wide web and its websites and ADA compliance applies to all virtual and online businesses and websites. If your website isn’t ADA compliant, you may be at high risk for a lawsuit.
Now, Let’s look at some of its importance:-
Save time, money and energy
If your website is not ADA compliant, your disabled users or viewers can’t access the site, which clearly opens the door for lawsuits. Hence, it can cost you time, money, and energy in the upcoming days. Every website uses ADA as it can prevent the risks. Moreover, it provides cost-effective solutions too.
Hence, By making your website ADA compliant you can cover up this hole and prevent unnecessary dragging to the court. You no longer have to worry about not having an accessible website through ADA.
Improves your site’s SEO
Search engines prioritize and increase rankings of those sites which is user friendly and run under ADA guidelines. ADA-compliant websites are pushed to more visible pages and appear among the most relevant searches. The simple step of making your website ADA-compliant can help your site to appear among the highest and on the first page of the user’s search results and improves your site’s SEO.
Hence, to benefit yourself with organic traffic ADA compliant websites are to be built.
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It increases your target audience
You might be missing out on millions of customers who aren’t able to access your site due to disabilities. Also, there might be many people interested in your product and services, but they mightn’t be able to benefit from the service. Hence, making the website disabled-friendly and following ADA guidelines can increase the audience.
For example, if you have a video you can add captions for the one who has hearing problems. Similarly, for blind people, you can add alternative text speech for their convenience.
Also, let’s learn about website optimization to increase your audience.
Boosts your reputation
As mentioned above, ADA helps to increase your target audience. Furthermore, it will boost the reputation of your brand as many other websites might not be ADA compliant. One user will tell their friends and relatives about your ADA-compliant sites.
By this, you can easily notice hype in your viewers and audience. This will set you ahead of your competitors and marks a positive stamp on your website.
Better website usability and fewer/ no penalties
Compared with non-ADA-compliant websites with ADA-compliant websites, it can be easily clarified that users trust ADA-compliant websites more. This will allow the disabled to easily get what they’re looking for and provides them with convenient services. Hence, this increases website usability.
You mightn’t know but the Brooks brothers and kylie Jenner too have been charged penalties for not having ADA-compliant websites. Moreover, dozens of reputed brands have been dragged to court in recent years. Thus, it is good to create an ADA-compliant website and follow their guidelines.
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